Selina Donald

Founder and Chief Sustainability Adviser – The Bulb

Selina’s epiphany moment came while working on the London 2012 Opening and Closing Ceremonies, which served as memorable bookends for the most sustainable Games to-date. As well as the Games, Selina has been part of high profile projects including England 2018 World Cup Bid, COP, the Rio Olympics 2016, #March4Women and recently led the sustainability strategy for the Birmingham Commonwealth Games Opening and Closing Ceremonies.

Recognising the antiquated and wasteful approach to events, Selina founded The Bulb in 2015 to champion sustainability and legacy in the industry. The Bulb provides consultancy to event organisers, brands and NGO’s to transform their approach and implement strategies that work in practice, enabling them to create events with environmental and social causes at the heart.

As well as large-scale events, The Bulb have created and implemented sustainability strategies at a global scale, working across US, Canada, Europe, Middle East and Japan.  Achievements including an ISO-certified strategy spanning four regions and implemented to a workforce of nearly 1,000 employees, consultancy for event activations of household brands including Microsoft, Sky, Verizon, Walmart and Diageo, and expertise provided across a number of topics including materiality, circular economy and sustainability trends.

oct Selina Donald

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