Georgina is an Associate Director at Freuds Group working with clients including Mercedes-AMG PETRONAS F1 Team, Southbank Centre, and the Premier League.

Prior to Freuds she was Director of Major Events & City Experience at London & Partners, the business growth and destination agency for London where she helped events and rights holders from UEFA, Formula One and Major League Baseball to ABBA Voyage, MTV and The Brits to make the most of their time in London.

Having started her career in event management, Georgina moved into live events before transitioning to the development of major events prospects and partnerships and latterly oversight of strategic comms and delivery. She has worked on global events including the ICC Cricket World Cup, Le Tour de France, Lumiere London, Rio 2016, London 2012, London Fashion Week and more.