Moya Maxwell

Director of Venues at Royal Institute of British Architects (RIBA)

Moya is an exceptional senior business executive, whose expertise is in developing new business ventures and maximising the commercial potential of organisations.

Moya has considerable experience in the unique venue sector having worked at St James Theatre (New Zealand) and Sadler’s Wells before joining the Royal Opera House as Head of Commercial Programming in 2004. During her 12 years at ROH, Moya oversaw all commercial events at the venue, bringing in major events such as the Bafta Film Awards and the Oliviers, as well as researching and developing additional commercial opportunities for the ROH brand and ROH productions. These included setting up the UK cinema distribution network for live broadcasts of opera and ballet from the Royal Opera House and creating and launching new retail outlets – both physical and online.

Moya was also Chairman of venue marketing consortium Unique Venues of London from 2005 – 2016, utilising her experience in the sector to promote the unique venue scene in London and further grow the membership.

Moya joined RIBA as head of venues in October 2016 where she is responsible for leading and developing the venue and events teams in London and Liverpool to ensure they continue to increase their commercial contribution to the charity and fulfil their remit to encourage more people to engage with and explore architecture.

Moya Maxwell

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