Dawn is the Global Head of Events at international law firm Freshfields and is based in London. She has specialised in events for over 20 years, primarily working in-house for Freshfields and Linklaters (legal), Goldman Sachs and Threadneedle Investments (financial), and GlaxoSmithKline (pharma). Dawn is responsible for a diverse programme of events and sponsorships which strive to differentiate Freshfields by delivering an exceptional client experience – these can include immersive events and live experiences. Dawn’s current goal is to successfully implement the firm’s global events strategy, aligning both internal and external events to the issues that matter most to clients. The daily challenge is keeping teams motivated and staying ahead of the game.