Linda Bekoe is the CEO of About Partners Luxury Brands Collection (APLBC), a digitally focused representation company that offers global representation in all segments, coupled with bespoke consultancy via its AP Gigs channel.

Prior to founding APLBC, Linda worked for a global representation company, independent boutique hotels and larger hotel brands. Her diverse 18-year experience combines sales and operations, which provides a unique insight into understanding and identifying client needs, reinforcing her operational excellence ethos.

As a leader, Linda is committed to continuing education for herself and her team. She believes deeply in transparency and understands the need to engage on a digital transformation journey to truly realize the potential of analytics in the presentation space.

Linda’s passion for the travel industry is evident in her ongoing mission to serve. She has been an active ITM Board Member for several years. She was also appointed as a Board Director for ACTE and works closely with GBTA to foster cross-industry relations. In addition, Linda co-leads the Diversity, Inclusion and Equity Committee for TAMS, (Travel and Meetings Standards) Community.

Recently, she has been named as a Top 50 Women in Travel by WINiT by GBTA but her most important role is being a wife and a mother to her superhero son.