Felicia is the European Marketing Manager for Event Marketing and Management Solutions at Cvent. She has over 15 years’ sales and marketing experience in fast-moving technology organisations and is an experienced CIM qualified marketing professional. She has run events both personally and professionally throughout her career and has been instrumental in delivering Cvent’s flagship European event Cvent CONNECT Europe for the past 2 years.
Felicia has a background in content and marketing management and is currently responsible for the strategic direction of the Cvent’s marketing team in Europe, including expansion planning, campaign execution, demand generation, lead management and event management.
She is one of the 4 FF15 BAME Ambassadors and sits on the Diversity and Inclusion Council within Cvent. Felicia is passionate about marketers pushing the boundaries of technology to make their lives easier whilst personalising experiences for people through both digital and offline channels.